Jennie Kim wears a maroon latex jacket that shines like a new car under streetlights. Photographed by Jordan Hemingway in a sharp, clear style, the jacket features oversized sleeves and a tight waist that creates a shell-like silhouette. By forgoing pants, she ensures the jacket is the primary focus. It is a bold move that works; while most people use clothes to hide, she uses this piece to be found. The jacket defines her shape as art you can wear.
For the shoot, she paired the look with futuristic black glasses from her collaboration with Gentle Monster. With her hair pulled into a tight, motionless ponytail, the aesthetic is clean and hard, yet she manages to make it look soft. The internet reaction has been intense, with fans calling her a queen and questioning if this is the perfect brand for "perfect eyes." The outfit stays in your head long after you stop looking at the screen.
How the latex look works
Achieving such a sharp silhouette requires an understanding of the material's unique properties. Latex is essentially sap from a tree turned into a second skin. To get into a jacket like that, you need assistance from talcum powder or silicone lube; without it, the rubber grips the skin and stays there, much like trying to slide into a balloon.
The high-gloss finish comes from a special polish rubbed on until the light bounces off the surface.
Because the material is thick, it does not hang—it stands—which is why the silhouette looks so sharp.
The truth about high fashion
While the technical process creates a stunning visual, the actual experience of wearing high-fashion latex is far from effortless. Latex is not comfortable and does not breathe, making it feel like wearing a sauna if you move too much. However, fashion is often about a feeling rather than physical comfort.
The maroon color is a specific choice, sitting intentionally between red and brown.
Critics may view the pantless look as a passing trend, but Jennie makes it a statement of authority.
As the head of her own company, OA, this campaign demonstrates her power to pick her own path and own the room without saying a word.
Jennie Kim fashion events in 2026
This individual power is being showcased throughout her busy 2026 schedule, marking a pivotal year for her brand. On April 23, 2026, the world turned its attention to the new Gentle Monster drop, where this maroon jacket served as a centerpiece. Earlier in the year, her February appearance at Paris Fashion Week showcased a different style, but this latex look remains the primary talking point of the season.
Following a brand tease from OA in March, this shoot with Jordan Hemingway represents the peak of her transition from pop star aesthetics to high-end art. Each month in 2026 has revealed a new side of her evolving style.
The strange magic of shiny things
Beyond the timeline of releases, there is a deeper fascination with the specific aesthetic choices that define her recent work. We are drawn to objects that look like they belong in a dream, and the light hitting the maroon surface evokes the texture of a polished apple or a vinyl record. It is a look that is simultaneously serious and silly.
For instance, the choice to pair cold, hard latex with the cute capybara charms she often uses with these glasses is a unique contrast.
It shows she does not take herself too seriously, which is why she succeeds; she leans into the weirdness that others might fear. As the "no pants" trend continues through 2026, it remains to be seen if this is a permanent change or just a moment, but wearing a jacket as a dress certainly requires immense confidence.
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